Decisions on Demand provides powerful rules-based automation for Salesforce.
We help Marketing and Sales Operations teams streamline business processes and make better, faster and more consistent operational decisions.
From sophisticated lead assignment to account rating and scoring, from eligibility determination to commission calculations — our powerful business rules engine automates a wide range of tasks, leading to increased sales productivity, lower error rates and reduced costs.
FOUNDER & CEO
20+ years of enterprise software experience, 15 of which building decision management solutions. Before starting Decisions on Demand, Jelle held senior technical leadership positions at ILOG and IBM, where he specialized in strategic product integrations as well as industry solutions for financial services and insurance.
30+ years of experience in operations, business scaling, web content delivery networks, relationship management, software architecture, network infrastructure, partnerships, BI data reporting and visualization, SAAS integration, procurement, negotiation and contracts. Success in environments from scrappy startups to corporate to consulting.
20 years of experience building enterprise and SaaS CRM products. Founded, and led Soffront Software, Inc. to a successful CRM company and has been responsible for managing the worldwide executive activities of the company including sales, marketing, and research/development.
15+ years experience in starting and growing companies through technology with a focus on new lines of business and services, profitability, performance and shareholder value. Specialties include Monetizing technology, Product/Market fit, Strategic Thinking and Analysis, Strategic Marketing, and open innovation.