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About

Decisions on Demand provides powerful rules-based automation for Salesforce.

We help Marketing and Sales Operations teams streamline business processes and make better, faster and more consistent operational decisions.

From sophisticated lead assignment to account rating and scoring, from eligibility determination to commission calculations — our powerful business rules engine automates a wide range of tasks, leading to increased sales productivity, lower error rates and reduced costs.

Team


Jelle van Geuns

Jelle van Geuns

FOUNDER & CEO

20+ years of enterprise software experience, 15 of which building decision management solutions. Before starting Decisions on Demand, Jelle held senior technical leadership positions at ILOG and IBM, where he specialized in strategic product integrations as well as industry solutions for financial services and insurance.


Marty Cavanaugh

Marty Cavanaugh

DIRECTOR OF SALES

20+ years of experience driving consistent and sustainable growth for enterprise software companies. Marty is a results oriented sales leader who is passionate about our clients’ success. Before joining Decisions on Demand, Marty held strategic sales positions at ILOG, Composite Software and Cisco Systems where he helped open new markets and drive sustained growth.


Neal Strickberger

Neal Strickberger

ADVISOR

30+ years of experience in operations, business scaling, web content delivery networks, relationship management, software architecture, network infrastructure, partnerships, BI data reporting and visualization, SAAS integration, procurement, negotiation and contracts. Success in environments from scrappy startups to corporate to consulting.


Manu Das

Manu Das

ADVISOR

20 years of experience building enterprise and SaaS CRM products. Founded, and led Soffront Software, Inc. to a successful CRM company and has been responsible for managing the worldwide executive activities of the company including sales, marketing, and research/development.


Jean-Yves Tripier

Jean-Yves Tripier

ADVISOR

15+ years experience in starting and growing companies through technology with a focus on new lines of business and services, profitability, performance and shareholder value. Specialties include Monetizing technology, Product/Market fit, Strategic Thinking and Analysis, Strategic Marketing, and open innovation.


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