Lead assignment rules in Salesforce act like a traffic controller: a lead comes in; Salesforce directs the lead where it needs to go. By default, leads from the web-to-lead form on a company’s website route to the default lead owner as defined on the lead settings page. This process works fine...Read More
May 2, 2018 | Blog
How quickly do your sales reps respond to new web leads? In 2007, the Lead Response Management Study by Dr. James Oldroyd reported that the recommended time for following up on a lead is five minutes. Nine years later, InsideSales.com published Best Practices for Lead Response Management based on Oldroyd’s...Read More